Xorance brand

A clear, consistent Xorance.

Download the approved logo files and use them with care across digital, print and partner communications.

Download logos

The Xorance identity

Built to stay recognisable.

The Xorance identity combines a distinctive symbol with a direct wordmark. Use the supplied files rather than recreating the logo, tracing it, or substituting a typeface.

Choose the version that gives the clearest contrast in its setting. The blue wordmark is intended for light backgrounds; the white wordmark is intended for Xorance blue or dark backgrounds.

Approved assets

Download Xorance logos.

Each file is provided in PNG format at its original supplied resolution. Select the version designed for your background.

Deep-blue wordmark logo

Deep-blue wordmark

Use when the deeper blue variant provides the best contrast.

Download PNG
White wordmark logo

White wordmark

Use on Xorance blue or another dark, high-contrast background.

Download PNG
Blue symbol logo

Blue symbol

Use where a compact brand mark is needed on light backgrounds.

Download PNG
White symbol logo

White symbol

Use where a compact brand mark is needed on dark backgrounds.

Download PNG
Blue symbol on light field logo

Blue symbol on light field

Use as supplied when a soft, contained mark is appropriate.

Download PNG
White symbol on blue field logo

White symbol on blue field

Use as supplied for square blue applications.

Download PNG
White symbol, blue field logo

White symbol, blue field

Use as supplied for square blue applications.

Download PNG
White wordmark, blue field logo

White wordmark, blue field

Use as supplied for square compositions and social placements.

Download PNG
Blue stacked wordmark logo

Blue stacked wordmark

Use as supplied where a square or stacked composition is needed.

Download PNG

Logo usage

Use the identity as supplied.

These guidelines help keep the Xorance mark clear and recognisable in every context.

01

Keep clear space

Leave open space around the logo. Keep text, images, edges and other marks away so the identity remains easy to recognise.

02

Choose contrast

Use blue artwork on white or light surfaces. Use white artwork on Xorance blue or dark surfaces. Avoid low-contrast combinations.

03

Preserve the artwork

Do not stretch, crop, rotate, redraw, outline, recolour or add effects to any supplied logo file.

04

Keep it legible

Use a size at which the symbol and wordmark remain clear. If space is limited, use an approved symbol version rather than reducing the wordmark until it is difficult to read.

05

Use brand colours

Use Xorance blue #3254FC and white #FFFFFF for brand-led applications. Do not introduce unapproved logo colours.

06

Ask when uncertain

For partnership, media, sponsorship or any use that could suggest endorsement, contact Xorance before publishing the logo.

Let’s start a conversation

Need help with a Xorance asset?

Contact Xorance for brand-use questions or a context not covered by these guidelines.

Discuss your challenge